by Jezza Jaca | Sep 3, 2025 | Social Media Marketing
To stand out on social media, leverage psychology to increase engagement and click-through rates (CTR). This guide covers five hacks: the curiosity gap, loss aversion framing, social proof, emotional triggers in visuals, and reciprocity. Apply these to boost CTR...
by Jezza Jaca | Sep 2, 2025 | Online Marketing
Business buyers really want to feel like what’s being offered is relevant to them and trustworthy before they make a purchase. By using targeted marketing channels along with personalized data and a smooth experience across different platforms, companies can create...
by Jezza Jaca | Aug 26, 2025 | Branding
Maximalism is making a strong comeback in branding, moving away from minimalism’s “less is more” vibe. Maximalist branding design is vibrant, layered, and bold, raising the question: is it right for your business? In a world full of visuals, standing...
by Jezza Jaca | Aug 23, 2025 | Social Media Marketing
Most brands hit a wall with their social media promotion strategy. You’re putting in the effort by posting regularly and spending time and money, but your engagement isn’t budging, conversions are hard to come by, and keeping up with the changing algorithms feels like...
by Jezza Jaca | Aug 19, 2025 | SEO
Local businesses can’t afford to ignore local SEO—it’s what drives foot traffic, phone calls, and map visibility. An SEO analyser is your essential tool for auditing and improving your local search presence. While general SEO tools are useful, local businesses need a...
by Jezza Jaca | Aug 13, 2025 | PPC
In today’s hyper-connected world, our attention is extremely valuable. Every day, we are bombarded with thousands of ads across various platforms. So, what causes us to stop, take a look at one, and actually click on it, rather than just scrolling past the...
by Jezza Jaca | Aug 8, 2025 | Online Marketing
In today’s world, there’s an overwhelming amount of information available, and privacy regulations are constantly evolving. Old-school ways of connecting with people just aren’t cutting it anymore. With so much info out there, it’s super important to...
by john_collado | Aug 5, 2025 | Content Marketing
Artificial intelligence has fundamentally reshaped the marketing landscape compelling us to rethink every facet of our content strategy. As AI tools keep getting smarter and become a bigger part of how we create and share content, marketers are at a crucial point:...
by john_collado | Aug 5, 2025 | Online Marketing
Charging more early on can create buzz—but it can also backfire. This post will cover how to implement a skimming pricing strategy that builds excitement while protecting long-term customer trust. Market skimming is a powerful pricing tactic that allows businesses to...
